Glasses.com planned to launch a social media ad campaign targeting millennial women and men. Glasses.com engaged me and a partner to create a campaign concept and produce a photo shoot. We proposed creating three scenarios featuring real people whose glasses are a key part of their personal identity to showcase the authenticity that Glasses.com values in their advertising approach. We cast an architect in Seattle , a graphic designer in New York City, and a furniture maker in San Francisco. We captured images that told a full story in carousel ads on Instagram and Facebook advertisements.