L.A. Downtowner

L.A. Downtowner, a print only publication highlighting the renaissance of Los Angeles's downtown neighborhood, hoped to establish a digital presence through their website and social media channels to increase thier audience and ad revenue. Utilizing practices I've seen in Facebook Canvas campaigns, we created stories featuring video, photography, gifs, boomerang, and cinemagraphs that could be used on the L.A. Downtowner website as well as their Instagram and Facebook accounts. L.A. Downtowner saw an increase of thousands of followers on their Instagram account (@ladowntowner) and increased ad revenue from digital advertising. 

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